You are a thought leader! How to build an expert brand on LinkedIn?

When I was doing my PhD, I focused solely on doing my research. I wanted to produce several high-quality research papers to present them as a portfolio of research work instead of the conventional PhD thesis.

And I achieved this!

But the second I passed my viva, I entered a black hole, asking myself – now what? Yes, I did attend several conferences and networking events and even had a pile of business cards in my desk’s drawer. Although I published my work and presented it at these events, I felt that there’s more that I could have done to share my work. I could have built an expert profile that would help me add value to and build new collaborations with other researchers and professionals in my field of study.

That’s when I learnt about the opportunities offered by LinkedIn. I created a profile using data from my CV and started building my network. At the very beginning, I had no idea what I was doing. It was difficult as people didn’t accept my connection requests. The content I shared didn’t get any likes, not to mention comments! I believe you can relate to this…it’s frustrating, isn’t it?

But then something changed.

As I started understanding what LinkedIn is all about, I’ve changed the way I use it. You see, LinkedIn is not your CV, and it’s not yet another social media platform. It’s a platform where people engage in learning, collaborating, and growing as professionals. When I understood this, people found my content much more inspiring and my network grew to 10,000 followers.

I spent lot’s of time trying to understand how to build an expert brand on LinkedIn. And I want to share my reflections and tips with you in the webinar “You are a thought leader! How to build an expert brand on LinkedIn”. I’m sure the strategies I’m going to share during this webinar will help you build an expert profile and increase the visibility of your research.

Let’s get started!